Case Study: Mineta Transportation Institute achieves increased media coverage and enhanced terrorist-activity monitoring with Meltwater

Mineta Transportation Institute - Customer Case Study

Mineta Transportation Institute (MTI) is a US research center that provides transit officials and policymakers with insights on security threats to trains, buses and other surface transportation. MTI struggled with an ineffective PRNewswire distribution that offered no personalization or benchmarking, leaving the institute unable to prove impact to the Department of Transportation, meet funding expectations, or reliably monitor keywords for the Department of Homeland Security’s transportation-terrorism database.

Using Meltwater’s contact database and monitoring tools, MTI now builds targeted media lists, personalizes distributions, and tracks dashboard metrics to measure reach and progress toward goals (including a 150-story annual target). The platform’s global search feeds MTI’s internal terrorism database used by DHS, increased media coverage and report downloads, and gave MTI the visibility and benchmarking needed to meet federal requirements within its public budget.

Mineta Transportation Institute

Donna Maurillo

Director of Communications and Technology Transfer