Case Study: Mineta Transportation Institute boosts media coverage and terrorism monitoring with Meltwater

Mineta Transportation Institute boosts media coverage to 150 stories a year with Meltwater

The Mineta Transportation Institute (MTI), a research institute focused on US intermodal transportation, faced challenges in proving its effectiveness to secure funding. Their previous news release distribution service, PR Newswire, provided no personalization or metrics. Furthermore, MTI was unable to effectively monitor global news for keywords related to terrorist activity against surface transportation, which limited its contribution to a critical security database.

By implementing Meltwater, MTI gained a powerful media intelligence and distribution platform. Meltwater enabled highly targeted media outreach and provided detailed metrics to demonstrate the reach of their news releases to the Department of Transportation. Critically, Meltwater's global search capabilities allowed MTI to populate the world's largest database on transportation-related terrorist activity, directly enhancing public safety efforts for the Department of Homeland Security.

Mineta Transportation Institute