Case Study: Micro-Star International (MSI) gains global social listening and consumer insights with Meltwater

Micro-Star International monitors conversations across 120 countries with Meltwater

Micro-Star International (MSI), a global brand in the gaming and content creation industries, needed to monitor online conversations about its products and services across 120 countries and dozens of languages. The challenge was their inability to track viral sentiment or gather feedback from social media and forums unless customers contacted them directly. To address this, they turned to vendor Meltwater for a solution.

Meltwater implemented its Explore suite of products, including media monitoring, social listening, and consumer insights tools. This provided MSI with the ability to efficiently track global sentiment and understand consumer feedback to inform product development and decision-making. The solution also included custom consumer insights reports for strategy development and shareable dashboards for easy executive reporting.

Micro-Star International