Case Study: Mentholatum achieves customer-centric insights with Meltwater

Mentholatum tracks product reviews across JD.com and Tmall with Meltwater

The customer, Mentholatum, a consumer healthcare company, faced a significant challenge in manually monitoring ecommerce reviews and competitor activity across platforms like JD.com and Tmall. This time-consuming process hindered their ability to quickly understand customer sentiment and market trends. To address this, they turned to the vendor Meltwater and its social listening and analytics capabilities.

Using Meltwater's solution, Mentholatum's teams automated the tracking of product reviews and sentiment analysis. This allowed them to feed direct customer insights into marketing strategies and product development. As a result, Meltwater helped Mentholatum adopt a more customer-centric approach, enabling data-driven decisions to maintain their industry leadership.

Mentholatum