Case Study: vivo Global achieves global media monitoring and real-time ROI insights with Meltwater

Meltwater allows vivo to meaningfully and accurately monitor vivo's overseas market PR efforts

vivo Global, a China-based smartphone manufacturer now ranked among the world’s top brands with sales in 60+ countries, needed a single, data-driven media intelligence solution to monitor PR across Europe, the Middle East, Latin America, North America and APAC. The company wanted to quantify regional performance, benchmark competitors, evaluate media and influencer partners, and prove campaign ROI in real time.

Meltwater’s Fairhair and Klear platforms gave vivo a unified dashboard to track mentions in 40+ countries, measure share of voice, run ad-hoc searches and generate on-demand reports. As a result, vivo can benchmark campaign effectiveness, tailor messaging to specific markets, avoid low-impact media, and confidently demonstrate the value and ROI of its global PR efforts.

vivo

Paul Zhao

Global Overseas PR Lead