Case Study: Micro-Star International achieves global reputation monitoring and real-time insights with Meltwater

Meltwater allows MSI to efficiently and effectively monitor their mentions all over the world, on social media and in the news

Micro-Star International (MSI) is a global leader in gaming, content-creation and business hardware with customers in 120 countries. MSI struggled to track and act on conversations about its products across social media, forums, review sites and multiple languages; monitoring was manual, slow and fragmented across several teams, making it hard to respond quickly or prove marketing ROI.

Meltwater delivered a tailored Explore package—media monitoring, social listening, consumer insights and audience analytics—so MSI could track mentions, sentiment, share of voice, competitor benchmarks and campaign performance in real time. The result: efficient, global multi‑language monitoring, interactive shareable dashboards and automated reports for senior management, faster decision-making, reduced manual effort and clearer proof of marketing impact, supported by hands‑on Meltwater onboarding.

Micro-Star International

Chang Ying Hsieh

Marketing Section Manager, MarTech and Social Media Department