Case Study: CUHK Art Museum achieves real-time media monitoring and WeChat sentiment tracking with Meltwater

Meltwater allows CUHK Art Museum to track media mentions across all media types, globally

CUHK Art Museum, a long-established steward of Chinese art and cultural heritage, needed a flexible, easy-to-use marketing and communications tool to measure the reach and impact of its exhibitions, education programs and partnerships. The museum’s communications team struggled to reliably track media coverage and social sentiment—especially on platforms like WeChat—and required on-demand, accurate reporting to assess performance.

Meltwater provided comprehensive media monitoring and social listening, capturing mentions across media types, delivering daily real-time alerts, and tracking sentiment on key channels including WeChat. As a result, the team can efficiently check coverage each day, aggregate audience feedback, generate on-demand performance reports, and stay informed with timely insights that help guide their outreach.

CUHK Art Museum

Heidi Wong

Manager of the Education, Outreach and Communications Team of the Museum