Case Study: MediaCom achieves data-driven audience insights and measurable campaign ROI with Meltwater

MediaCom - Customer Case Study

MediaCom, a leading global media agency, needed deeper audience insight to plan and measure multi-channel advertising campaigns and prove ROI to clients. When measuring a large international campaign, the team struggled to understand consumer reaction across markets and channels and to detect whether campaign messages were resonating or being drowned out by reputational issues.

Using Meltwater’s platform — with access to a constantly updated database of over 550 billion social posts — MediaCom analyzed conversations on Twitter and forums, identified influencers, and tracked sentiment and volume trends across countries. This intelligence revealed where messaging failed, guided changes to tone and targeting, and gave the agency data-backed evidence to sell strategies and demonstrate campaign impact.

MediaCom

Alejandro De Luna

Social Strategy Manager