Case Study: MediaCom builds social intelligence and proves campaign ROI with Meltwater

MediaCom analyzes 550 billion social posts with Meltwater to sharpen campaign strategy

MediaCom, a leading global media agency, needed a bedrock of data-driven insights to plan client campaigns and prove their return on investment. They turned to Meltwater's social intelligence platform to better understand audience sentiment and justify their strategic approaches.

Using Meltwater's extensive database and analysis tools, MediaCom gained the ability to analyze online conversations about any topic. This allowed them to identify influencers, measure campaign performance, and understand audience reactions in depth. For one client, Meltwater revealed that a global campaign's messaging was not cutting through due to reputational issues, enabling MediaCom to advise on necessary changes. Ultimately, Meltwater provided the social intelligence that made it easier for the agency to sell campaigns to clients and demonstrate clear ROI.

MediaCom