Case Study: Mediabrands Content Studio achieves real-time social insights and faster crisis monitoring with Meltwater

Mediabrands Content Studio scales insights across 20 countries with Meltwater

Mediabrands Content Studio (MBCS), a global agency creating content strategies for its clients, needed a detailed and reliable social listening tool to monitor online sentiment and conversations about their clients' brands and competitors in real-time. This capability was crucial for both strategy development and crisis management. They turned to Meltwater for a solution.

Meltwater provided MBCS with a fully customizable dashboard and a shared company account, allowing their entire team to work simultaneously and integrate all platform metrics into one cohesive report. This solution improved their processes by enabling real-time notifications and the ability to mix and match data for different clients. The team at MBCS reported that the tool provided deeper insights and was tremendously useful for tracking brands versus competitors.