Case Study: Mediabrands Content Studio achieves real-time insights and faster crisis response with Meltwater

Mediabrands Content Studio - Customer Case Study

Mediabrands Content Studio (MBCS), part of IPG Mediabrands, creates content strategies and entertainment solutions for clients across 20 countries, with a 200-strong team in Malaysia. To ensure its work is insight-driven, MBCS needed reliable, 24/7 social listening and sentiment analytics to monitor conversations about clients and competitors and to support rapid crisis management.

MBCS partnered with Meltwater (using Social Listening, Audiense and Klear) for an easy-to-use platform with broad coverage beyond social media to news, blogs and forums, plus real-time alerts, API integration with Microsoft Teams and customizable, shared dashboards. The solution sped up crisis response, simplified cross-team reporting, improved tracking of campaign and brand performance, and delivered deeper audience insights for pitches and strategy.

Mediabrands Content Studio