Case Study: Materialise achieves global thought leadership in 3D printing with Meltwater

Materialise - Customer Case Study

Materialise, one of the world’s oldest and largest 3D printing companies, needed a PR and communications solution that could keep pace with its global growth across 21 countries. Its small central team lacked local PR support and media expertise in many markets, so it turned to Meltwater and the Meltwater Suite to monitor brand coverage, manage international communications, and support its thought leadership goals in additive manufacturing and sustainability.

Meltwater implemented its media intelligence and media relations solutions, including unlimited keyword monitoring, automated reporting, a centralized media contacts database, PR dashboards, and press release distribution. As a result, Materialise improved its ability to track coverage, reach journalists, benchmark against competitors, and measure share of voice across 99 target outlets. The company also used Meltwater insights to shape a more credible sustainability narrative and strengthen its thought leadership, with more journalists proactively seeking quotes and coverage.

Materialise

Kristof Sehmke

Global Communication Manager