Case Study: Maple Leaf Sports & Entertainment achieves streamlined media monitoring and sponsorship ROI reporting with Meltwater

Maple Leaf Sports & Entertainment - Customer Case Study

Maple Leaf Sports & Entertainment (MLSE) owns Toronto’s major professional teams and venues, including the Maple Leafs, Raptors and Toronto FC. As the organization expanded, PR teams were overwhelmed by thousands of daily mentions, struggled to identify local media when on the road, couldn’t easily share clips with executives, and spent hours manually building ROI reports for sponsors.

MLSE implemented Meltwater to filter and prioritize coverage, distribute daily media clips across teams, identify influential journalists, and produce customized Pulse dashboards and reports. The platform streamlined monitoring across franchises, improved local outreach (helping secure coverage for events like the Raptors’ Calgary clinic), and enabled clear publicity-value metrics that help justify PR efforts and demonstrate sponsorship ROI.

Maple Leaf Sports & Entertainment

Akasha DiTomasso

Corporate Communications