Case Study: Manulife-Sinochem strengthens social listening and content strategy with Meltwater

Manulife-Sinochem builds Chinese social listening in 3 months with Meltwater

Manulife-Sinochem, a leading life insurance joint venture in China, needed to analyze narratives around its public messages and gather robust data from Chinese media platforms. Their challenge was to develop a content strategy based on these insights and stay alert to potential crises in the dynamic digital insurance industry to maintain positive branding. To address this, they partnered with vendor Meltwater and its Media Intelligence Suite.

Meltwater implemented a solution by building processes to track the Chinese media landscape and creating a reporting line with complex search queries. This provided Manulife-Sinochem with a clearer overview of audience discussions, enabling them to strategize and create more targeted, topic-centric content. The measurable impacts included significantly reducing time spent on data collection and establishing robust social listening and crisis alert management.

Manulife-Sinochem