Case Study: Make-A-Wish America achieves real-time media visibility and stronger partnerships with Meltwater

Make-A-Wish America - Customer Case Study

Make-A-Wish America, which grants thousands of life-changing wishes for children with critical illnesses across 58 U.S. chapters, needed a better way to manage high volumes of media coverage in a fast-changing media landscape. Before working with Meltwater, the organization’s monitoring tools missed important coverage and made it cumbersome to update searches and keywords, limiting efficiency for its national PR and communications efforts.

Make-A-Wish America implemented the Meltwater Suite, including media intelligence, media monitoring, digest reports, and media relations tools, to track coverage in real time, share insights with leadership, and connect with the right journalists and outlets. With Meltwater, the organization improved internal communications, strengthened corporate partnerships through reliable reporting, and supported chapter-level outreach; it also noted the platform’s cost-effectiveness as a key reason new chapters adopt it.

Make-A-Wish America

Jamie Sandys

Senior Manager of Brand Communications and PR