Case Study: Madame Tussauds Hong Kong improves campaign performance insights with Meltwater

Madame Tussauds Hong Kong tracks 23,000 social mentions with Meltwater

Madame Tussauds Hong Kong, a major tourist attraction, faced the challenge of standing out in a highly competitive market and needed to understand the performance and ROI of its marketing campaigns. To gain better global media coverage and consumer insights, they switched to Meltwater's Media Intelligence solution.

Using Meltwater's platform for social listening and media monitoring, the team was able to identify trending celebrities, measure campaign impact, and conduct precise pre, during, and post-launch analyses. This resulted in highly successful campaigns, such as one for a new wax figure that generated over 23,000 social media mentions, allowing Madame Tussauds to demonstrate clear ROI and make data-driven decisions.

Madame Tussauds Hong Kong