Case Study: LUSCID achieves data-driven sponsorship insights with Meltwater

LUSCID - Customer Case Study

LUSCID is a partnership insight platform that helps brands evaluate sports and entertainment sponsorships with data instead of gut feel. To power its brand-fit analysis, LUSCID turned to Meltwater and the Meltwater API to access broad global data for analyzing brand values, audiences, and sponsorship opportunities at scale.

Meltwater supported LUSCID from early development through launch, helping the company build a seamless API integration and robust analysis capabilities. With Meltwater’s social, media, and consumer intelligence, LUSCID can assess nearly 100 brand values against 87 passion points and genres across international markets, with sentiment and geographic enrichments. The result was a more accurate, efficient brand-fit analysis platform launched in early 2023 and powered by Meltwater.

LUSCID

Damien Gillman

Co-Founder and Chief Strategy Officer