Case Study: Liverpool School of Tropical Medicine boosts media engagement with Meltwater

Liverpool School of Tropical Medicine boosts media monitoring reach across global coverage with Meltwater

The Liverpool School of Tropical Medicine (LSTM) faced the challenge of promoting its diverse global research portfolio to the right journalists and proving the value of its communications team to internal researchers. Their previous media monitoring tool was missing crucial global coverage, and they lacked an up-to-date journalist database to avoid a 'spray and pray' approach. To address this, they turned to Meltwater's media intelligence suite.

Using Meltwater's Influencer Contact Database, LSTM could find and pitch journalists based on their past articles, leading to highly targeted outreach. The media monitoring tool then tracked this coverage globally, providing data to spot new opportunities and prove ROI. This solution significantly boosted internal engagement, as researchers, seeing their work successfully promoted, became more willing to collaborate with the communications team. Meltwater helped LSTM build media networks and intelligently engage with global audiences.

Liverpool School of Tropical Medicine