Case Study: LIV Golf Gains Real-Time Global Media Insights with Meltwater

LIV Golf tracks global media for 13 teams and 54 players with Meltwater

LIV Golf, a new global golf league launched in 2022, needed to closely track its global media presence and the impact of its communications. Their previous reliance on external agencies could not provide insights at the fast pace required by the league's operations. They turned to Meltwater and its media intelligence solution to bring this critical function in-house.

Using the Meltwater platform, LIV Golf's communications team now monitors global news and social media, gaining real-time, data-driven insights. The solution provides visualizations and trend analysis that inform strategic decisions. Since implementing Meltwater, the organization has significantly improved how it tracks media insights, generating excitement and interest in data across multiple teams and empowering them to focus on growing the league's global presence.

LIV Golf