Case Study: Liquid Telecom achieves accurate, actionable insights for global, data-driven decisions with Meltwater

Liquid Telecom - Customer Case Study

Liquid Telecom, founded in 1997 and rebranded in 2004, is a pan‑African telecoms provider that built a high‑speed cross‑border fibre network in 2009 and now serves more than 50 global carriers and enterprise customers across Africa and beyond. As a global group they needed abundant, accurate and trustworthy data across their hubs to support timely, data‑driven decisions and comprehensive reporting.

They chose Meltwater’s Social Listening tool for media intelligence and social monitoring, enabling them to build their own searches and dashboards, access daily industry news, and get in‑depth insights on specific events. The result was greater autonomy for the marketing team, reliable, accurate data they trust for reporting and strategy, and faster, better informed decision making across the group.

Liquid Telecom

Morne Sher

Marketing Analysis & Planning Specialist