Case Study: LinkAja cuts media monitoring time in half with Meltwater Media Intelligence Suite

LinkAja cuts monitoring and reporting time by 50% with Meltwater

LinkAja, an Indonesian mobile payment platform, faced the challenge of monitoring the highly competitive e-wallet market. Without an effective solution, they lacked insight into consumer sentiment and competitor movements, and their reporting was siloed across multiple platforms. They required a consolidated media intelligence solution from vendor Meltwater to automate this process and gain a comprehensive market understanding.

Meltwater implemented its AI-powered media intelligence platform to provide LinkAja with a complete view of their earned and owned media performance. The solution automated social media analytics and reporting, which cut the team's time spent on monitoring and measurement by half. This efficiency gain allowed LinkAja to focus more on strategic growth, equipped with real-time data on sentiment, share-of-voice, and competitor benchmarking.

LinkAja