Case Study: LINK achieves more effective crisis messaging and sharper media insights with Meltwater

LINK earns rave reviews with Meltwater by replacing two agencies with one platform

LINK, a provider of strategic digital communication solutions to Latin American companies and governments, faced the challenge of transforming from a traditional TV commercial producer into a full-service digital communications agency. To avoid losing business, they needed a reliable media monitoring tool to track sentiment, measure campaign impact, and analyze client exposure. They chose the Meltwater platform to acquire this crucial intelligence.

Using Meltwater, LINK gained access to detailed metrics and frequently updated news summaries, allowing them to develop data-driven strategies and beautiful presentations for clients. The solution enabled them to formulate more effective crisis control messaging, leverage resources more cost-efficiently, and earn rave reviews from clients for the relevance of their up-to-date data.

LINK