Case Study: LINK achieves full-service digital communications transformation and real-time media intelligence with Meltwater

LINK - Customer Case Study

LINK, a Latin American communications firm that shifted from TV commercial production into a full-service digital communications agency, needed reliable, real-time media intelligence to support new consulting services. They required better tracking of traditional and social media and accurate sentiment (tonality) measurement to advise clients and manage crises, and found previous tools insufficient.

LINK adopted Meltwater to access filtered news and social content, sentiment analytics and crisis monitoring, which improved presentations, sped strategic responses and reduced the need for separate media vendors. As a result, clients now expect Meltwater’s metrics in reports, LINK strengthened client relationships, and messaging during campaigns and crises produced stronger public responses.

LINK

Ricardo Barrios

Consultant