Case Study: LifeLabs achieves sharper communications and crisis readiness with Meltwater

LifeLabs - Customer Case Study

LifeLabs, Canada’s largest and most trusted medical diagnostics company, needed a way to keep pace with rapidly changing healthcare news, public sentiment, and internal communications across its 24/7 operations. The team used Meltwater’s media intelligence platform to monitor industry developments, track relevant topics, and keep leadership informed, while also supporting crisis readiness and PR planning.

With Meltwater, LifeLabs gained unlimited keyword searches, daily media briefings, benchmarking insights, and mobile alerts to spot spikes, complaints, and emerging issues in real time. Meltwater also helped the communications team identify journalists, vet contacts, and send targeted pitches and releases more efficiently. The result was faster, more informed decision-making and stronger control over messaging during both routine and crisis communications.

LifeLabs

Roy Saad

Senior Manager