Meltwater
475 Case Studies
A Meltwater Case Study
LEWIS Pulse, the fast-growing digital arm of integrated communications agency LEWIS, needed a faster way to research prospects and strengthen new-business pitches. Using Meltwater Social, the team wanted deeper insight into digital footprints, competitor activity, and industry trends that would be too time-consuming to gather manually.
Meltwater Social helped LEWIS Pulse uncover hard data from historical social conversations and turn it into visually engaging charts and word clouds for presentations. With Meltwater, the agency could back creative ideas with evidence, reveal insights clients may not have noticed, and demonstrate issues clearly—for example, proving that consumer conversations about a brand were indistinguishable from competitors.
Gugs Sarna
Head of LEWIS Pulse