Case Study: Kreg Tool achieves $17.8M in earned media value with Meltwater

Kreg Tool earns $17.8M in media value with Meltwater

Kreg Tool, a woodworking tool company, needed to scale its vital influencer marketing program but was hampered by inefficient manual processes using Excel spreadsheets. This method did not allow them to effectively monitor key metrics like reach and engagement. To solve this challenge, Kreg Tool partnered with vendor Meltwater to use its influencer marketing solution.

By implementing Meltwater, Kreg Tool was able to systematize its end-to-end influencer management, from discovery to performance monitoring. The solution provided social listening and real-time analytics, allowing the team to track campaign performance and demonstrate ROI. As a result, Kreg Tool achieved $17.8 million in Earned Media Value, managed over 178 influencers, and tracked 823 posts that reached 18 million users and earned 670,000 engagements.

Kreg Tool