Case Study: Kopi Kenangan supercharges social listening and brand monitoring with Meltwater

Kopi Kenangan monitors 800 stores across 64 cities with Meltwater

Kopi Kenangan, a rapidly expanding grab-and-go coffee chain in Indonesia, faced the challenge of monitoring its brand reputation and social media presence across numerous platforms and regions. Using native platform tools was cumbersome for their digital marketing team. To address this, they turned to vendor Meltwater for its social listening tool.

The solution provided by Meltwater gave Kopi Kenangan unlimited access to monitor over a trillion online conversations. This allowed the team to track market trends, consumer sentiment, and competitive activity in real-time. The vendor Meltwater also provided quick support, enabling the company to effectively manage its digital communications and safeguard its brand health across Southeast Asia.

Kopi Kenangan