Case Study: KidsAndCars.org streamlines media monitoring and accelerates policy advocacy with Meltwater

Kids And Cars - Customer Case Study

KidsAndCars.org is a national nonprofit that advocates to prevent child injuries and deaths in and around motor vehicles. A tiny staff was overwhelmed by up to 3,000 weekly Google Alerts and time‑consuming manual reporting, which limited their ability to build relationships with policymakers, analyze incidents by location, and support fundraising and legislative efforts.

By adopting Meltwater for media monitoring and influencer tracking, KidsAndCars.org streamlined information gathering, used unlimited keywords to isolate state‑level coverage for targeted legislative outreach, and identified key “mommy bloggers” and media contacts to amplify stories. The result: faster, more sustainable reporting, clearer ROI data for donors, improved outreach and policy planning, and better capitalization on national media exposure.

Kids And Cars

Janette Fennell

Founder and President