Case Study: KERV Interactive boosts media monitoring, journalist targeting, and PR ROI with Meltwater

KERV Interactive tracks 15+ proprietary metrics with Meltwater

KERV Interactive, an innovative technology startup with a patented interactive video platform, faced the challenge of monitoring competitors, educating the public about their novel technology, and proving the ROI of their PR and marketing efforts. They turned to the Meltwater platform to manage media monitoring, social listening, and influencer targeting from a single solution.

Using Meltwater, KERV Interactive streamlined their media communication tasks on one integrated platform. The solution enabled precise targeting of journalists, easy scheduling of press releases, and customizable dashboards for effective measurement. This allowed the team to efficiently manage their workload, personalize outreach, and measure key metrics like reach and sentiment to demonstrate the impact of their communications.

KERV Interactive