Case Study: KERV Interactive achieves streamlined media management and measurable PR ROI with Meltwater

KERV Interactive - Customer Case Study

KERV Interactive is an Austin–and LA–based startup with a patented interactive video platform that enables shoppable, object-level engagement and delivers 15+ proprietary metrics for precise audience insights. As a young company they needed to monitor competitors, educate the market, find and engage influencers, and demonstrate ROI on social and PR efforts—all while managing outreach with a small team across time zones.

Using Meltwater’s integrated platform for global media monitoring, influencer targeting, social listening, scheduling, and customizable dashboards, KERV consolidated its communications workflow into a single system. The result: more precise journalist targeting and campaign scheduling, streamlined reporting on reach, share of voice and sentiment, and clearer measurement of PR and social ROI that helps guide resource allocation.

KERV Interactive

Jessica Blankenship

PR and Marketing Manager