Case Study: Kellogg's protects its reputation and proves PR ROI with Meltwater

Kellogg's - Customer Case Study

Kellogg’s, the global cereal leader with a nearly century-long presence in Australia and initiatives like the Better Days program (aiming to help 3 billion people by 2030), needed to both protect its hard-won brand reputation and clearly demonstrate the social impact of its work. With conversations about the company happening rapidly across news and social media, the corporate affairs team struggled to translate program outcomes into measurable insights and to cut through the noise to spot reputational risks.

Partnering with Meltwater in 2018 gave Kellogg’s an easy-to-use, data-driven platform with visual reports, sentiment and share-of-voice analytics, and the ability to drill into negative coverage. The solution enabled proactive reputation monitoring, clearer PR ROI reporting, and more effective storytelling around the Better Days pillars—helping the team inform business strategy, adapt messaging, and maintain the health of the Kellogg’s brand.

Kellogg's

Alicia Doherty

Senior Manager, Corporate Affairs