Case Study: Keller Williams Realty achieves real-time media intelligence and hyper-targeted reporter outreach with Meltwater

Keller Williams Realty reaches 180,000 associates with Meltwater

Keller Williams Realty, the largest real estate franchise in the US, sought to upgrade its media intelligence to gain deeper industry insights and improve brand awareness. Their previous tool, Cision, lacked essential features like effective search filters and comprehensive media listings, making it difficult for the PR team to find the right contacts and monitor coverage efficiently.

Meltwater provided an all-in-one media intelligence platform for monitoring, analysis, and outreach. The solution gave Keller Williams real-time insights into industry trends and competitor coverage, enabling them to hyper-target key reporters and customize their pitches. While specific metrics are not provided, the PR team reported being much happier with their new capabilities, allowing them to effectively position themselves as thought leaders in conversations about digital transformation.

Keller Williams Realty