Case Study: Keller Williams Realty achieves real-time media visibility and targeted outreach with Meltwater

Keller Williams Realty - Customer Case Study

Keller Williams Realty, the largest real estate franchise in the U.S. with nearly 1,000 offices and 180,000 associates, needed better media intelligence to track industry trends, monitor coverage in real time, and identify the right reporters. Their previous tool lacked advanced search filters and mobile monitoring, limiting the PR team's ability to hyper-target contacts and quickly surface relevant stories.

Keller Williams adopted Meltwater’s all‑in‑one platform for monitoring, analysis, outreach, dashboards and a mobile app, enabling real‑time alerts, geographic and keyword filtering, and precise reporter targeting. The PR team now uncovers timely stories, maps competitor activity, tailors thought‑leadership pitches, and mobilizes headquarters to amplify franchise coverage—improving media relations and strategic visibility.

Keller Williams Realty

Darryl Frost

Director of PR and Media Relations