Case Study: Kaseya cuts negative brand mentions by 50% with Meltwater

Kaseya cuts negative mentions by 50% with Meltwater

Kaseya, a global IT and security software company, faced the challenge of manually monitoring its brand reputation across fast-moving digital channels. This time-consuming process created risk, as the company struggled to identify and respond to online conversations and potential reputational issues quickly. To gain better visibility, Kaseya turned to Meltwater for its social listening and analytics platform.

Using Meltwater’s centralized, AI-powered platform, Kaseya created a cross-functional workflow for monitoring and sentiment analysis. This allowed the team to quickly categorize and escalate online feedback, turning insights into action. As a result, Kaseya achieved a 50% decrease in negative brand mentions and saved 30% of the time previously spent on manual monitoring, redirecting efforts toward strategic partner engagement and executive reporting.

Kaseya