Case Study: Kansas University Athletics achieves real-time media insights and streamlined reporting with Meltwater

Kansas University Athletics - Customer Case Study

University of Kansas Athletics, a high-profile college sports program, struggled with a time‑intensive, manual process for tracking media coverage: one employee spent each morning searching for articles and cutting and pasting them into emails, which produced little actionable insight on how to manage media attention or report impact.

By adopting Meltwater’s Media Intelligence platform, KU now monitors coverage and sentiment in real time, identifies trending topics to feed reporters, benchmarks against conference peers, and tracks pitch success. The switch eliminated the manual reporting grind, enabled quarterly earned‑value reports for administration, amplified positive stories to support recruiting and pride, and helped the department stay competitively visible.

Kansas University Athletics

Todd Kober

Associate Athletics Director/Executive Director of External Branding