Case Study: Kalbe Nutritionals strengthens real-time media monitoring and reputation management with Meltwater

Kalbe Nutritionals monitors 71 branches with Meltwater

Kalbe Nutritionals, a division of one of Southeast Asia's largest pharmaceutical companies, faced significant challenges in monitoring brand mentions and measuring campaign impact across Indonesia's fragmented media landscape. They needed a unified tool to track consumer and media sentiment in real time for proactive reputation management. To address this, they turned to Meltwater's media intelligence platform.

By implementing Meltwater, Kalbe Nutritionals gained a unified, data-driven view of earned media across news and social channels. The solution provided real-time alerts and sentiment analysis, enabling faster response to emerging issues and more informed strategic decisions across PR, digital, and brand teams. Meltwater transformed the company's communications into a measurable strategic function, improving reputation management and internal alignment.

Kalbe Nutritionals