Case Study: Juwai IQI maximises PR efficiency with Meltwater

Juwai IQI monitors media across 20 countries with Meltwater

Juwai IQI, a global real estate technology group and agency network operating in 20 countries, faced a significant challenge in monitoring its worldwide media coverage. With a PR strategy focused on reaching audiences across Asia, North America, and Europe, its team struggled to effectively track the global conversation around its brand and measure the effectiveness of its campaigns across such a vast territory.

Meltwater implemented its Media Monitoring solution to address this challenge. The solution provided Juwai IQI with a comprehensive dashboard to holistically analyze both the quality and quantity of their media coverage. This allowed the team to dive deep into data, compare coverage across different regions and competitors, and gain valuable year-on-year insights, maximizing the efficiency of their PR and communications efforts.

Juwai IQI