Case Study: Juwai IQI achieves global PR monitoring and campaign efficiency with Meltwater

Juwai IQI - Customer Case Study

Juwai IQI is Asia’s global real estate technology group—running Juwai.com and Juwai.asia, advertising US$4 trillion of property across 111 countries and supported by 25,000+ agents—whose small PR team uses earned media, not advertising, to drive awareness across 20 key markets. Managing thousands of media stories globally proved time‑consuming and unreliable with manual methods like Google Alerts, so the team needed a tool to place campaigns, monitor coverage worldwide, measure PR effectiveness, and boost efficiency.

Meltwater’s Media Monitoring provided a unified dashboard to track both the quantity and quality of coverage (reach, outlet types, regional and year‑on‑year comparisons), run ad‑hoc searches, produce reports and download clippings, backed by 24/7 support. The result: Juwai IQI can place PR campaigns globally, monitor and measure performance against KPIs, and significantly maximise the efficiency of its communications team at a reasonable cost.

Juwai IQI

Nabeel Mungaye

Co-founder, Group COO & CIO