Case Study: Jewish Life Television achieves stronger media coverage with Meltwater

Jewish Life Television boosts press release open rates to 43% with Meltwater

Jewish Life Television (JLTV), a North American Jewish-themed television network, needed to efficiently build visibility and conduct strategic press outreach to reach new audiences and promote its programming. Without the right tools, this level of publicity was time-prohibitive. JLTV turned to Meltwater's media relations solution to power its outreach efforts after a recommendation.

Using Meltwater, JLTV efficiently created targeted media lists and distributed press releases for both local launches and international program premieres. The solution provided built-in analytics to guide strategy. As a result, JLTV achieved an average press release open rate of 43% and significantly increased its media coverage, landing over 10 national hits for a single program launch where it previously might get one or two. Meltwater's database allowed JLTV to reach many new outlets and adopt a data-driven approach to publicity.

Jewish Life Television (JLTV)