Case Study: Jersey Mike’s Subs achieves tripled press coverage and real-time executive alerts with Meltwater

Jersey Mike's Subs - Customer Case Study

Jersey Mike’s, the fast-growing sandwich chain known for “Have it Mike’s Way,” faced a monitoring problem: with 1,161 franchises and millions of daily social mentions, free tools missed coverage and the team had no reliable way to filter noise, spot influencers, or quantify PR impact for executives and franchise owners — making real-time crisis detection and consistent reporting difficult.

By adopting Meltwater’s full suite (monitoring, social listening, Engage and Executive Alerts), Jersey Mike’s now identifies top trends and influencers in real time, triages issues before they escalate, and quantifies media impact for leadership. Results include tripled press coverage, a more than threefold boost in their “Month of Giving” outcomes (which now drive 30% of annual impressions), and roughly $2 million in additional earned media value reported to stakeholders.

Jersey Mike’s Subs

Josie Capozzi

VP of Franchise Relations