Meltwater
305 Case Studies
A Meltwater Case Study
Java House, founded in 1999 to introduce gourmet coffee culture in Kenya and now a leading café and diner brand across 14 cities in Kenya, Uganda and Rwanda (with sister brands Planet Yogurt, 360 Degrees Pizza and Kukito), needed a way to monitor brand sentiment and simplify management of more than 20 social accounts. The team required robust social listening, competitor insight and an all‑in‑one publishing solution to save time and measure the impact of their owned social strategy.
Meltwater provided that central platform—streamlining content publishing across 20+ accounts, delivering competitor analysis (share of voice and sentiment) and daily social engagement via the Engage tool for channels like Instagram. With hands‑on support and presentation‑ready reporting, Java House saw measurable results, including a dashboard media exposure metric of 90.1k, faster publishing workflows and clearer ROI from social engagement.
Levis Ryan
Digital Brand Marketer