Case Study: International Rescue Committee boosts global crisis awareness and PR efficiency with Meltwater

International Rescue Committee unites 40 PR professionals with Meltwater

The International Rescue Committee (IRC), a major global humanitarian aid organization, needed to unify its large, geographically dispersed PR and communications team to generate sustained media attention on crises. Their challenge involved disjointed workflows across time zones and languages, making efficient collaboration and strategic outreach difficult. They chose Meltwater's PR and Media Intelligence solutions.

Meltwater implemented its media relations and intelligence platform, providing a single source of truth with real-time collaboration tools, instant translation, and AI-driven analytics. This allowed the IRC's 40 professionals across 7 countries to coordinate seamlessly, eliminating inefficient meetings. Meltwater's tools enabled advanced media monitoring and sentiment analysis, leading to impactful insights like uncovering that only 1% of global coverage focused on key crises. The solution saved significant time, streamlined onboarding, and helped the IRC secure quality media coverage to advance its mission.

International Rescue Committee