Case Study: International Medical Corps achieves greater targeted media reach and clearer reporting with Meltwater

International Medical Corps - Customer Case Study

International Medical Corps delivers lifesaving healthcare and emergency services worldwide and trains local first responders to rebuild stronger after crises. Their communications team needed to increase brand awareness by securing mentions in highly targeted publications, but without an online monitoring tool they struggled to know when and where they were mentioned and to prove reach and ROI to senior management.

They adopted Meltwater’s media intelligence platform to track mentions, measure reach specifically for target publications, create Boolean searches, benchmark year-on-year, and build personalized dashboards and reports. This made media data directly relevant to their goals, saved time, revealed strengths and development areas, and gave a clear top-level view that improved reporting and helped demonstrate impact to stakeholders.

International Medical Corps

Larissa Schneider-Kim

Media & Communications Officer