Case Study: Integrated 360365 achieves streamlined complaint monitoring and robust reporting with Meltwater

Integrated 360365 - Customer Case Study

Integrated 360365 is a Mumbai-based digital marketing agency that manages digital strategy and reputation for brands like Livpure — a water-purifier maker founded in 2012 that is now the 3rd largest in its category with about a million customers. As Livpure scaled, the agency struggled with complaint tracking and reputation management: their previous monitoring tool had keyword and profile limits, couldn’t crawl key complaint forums, and required multiple logins, all of which hampered timely response and team productivity.

Toward the end of 2016 Integrated 360365 adopted Meltwater’s media intelligence and Engage platform to centralize listening, tagging, allocation and response workflows. The move delivered faster, more consistent complaint resolution, visually rich reporting (often sent twice daily), improved productivity and competitive insights, and a smooth onboarding experience that strengthened client relationships.

Integrated 360365

Noopur Shukla

Vice President, Business Development