Case Study: Institute of Scrap Recycling Industries achieves stronger media monitoring and targeted PR outreach with Meltwater

Institute of Scrap Recycling Industries - Customer Case Study

The Institute of Scrap Recycling Industries (ISRI), which represents nearly 1,700 companies that recycle everything from boats to bottles, needed a better way to monitor media and social conversations to advocate for the industry. With a small communications team they often missed social opportunities, couldn’t easily identify or target the right journalists, and lacked measurement to evaluate PR impact.

Meltwater’s all‑in‑one platform — monitoring dashboards, a mobile app for social engagement, an influencer database, distribution tools and reporting — gave ISRI the tools to track coverage and trends, build targeted media lists, distribute press releases and measure results. The organization now responds faster to industry conversations, identifies top influencers, makes smarter sponsorship and event decisions, and demonstrates campaign effectiveness.

Institute of Scrap Recycling Industries

Mark Carpenter

Sr. Director of Media Relations and Online Communications