Case Study: Institute of Scrap Recycling Industries improves coverage tracking and media outreach with Meltwater

Institute of Scrap Recycling Industries boosts coverage for nearly 1,700 member companies with Meltwater

The Institute of Scrap Recycling Industries (ISRI) needed to effectively monitor media coverage and social conversations to act as the voice of the recycling industry. With limited resources, they struggled to identify engagement opportunities, target qualified journalists, and measure their results. They turned to Meltwater for an all-in-one media intelligence and PR platform to address these challenges.

Meltwater provided a comprehensive solution that enabled ISRI to monitor coverage, identify top media influencers through a database, and engage with audiences on social media. The platform streamlined their press release distribution and after-the-fact reporting, allowing them to measure effectiveness and make strategic decisions based on media coverage insights.

Institute of Scrap Recycling Industries