Case Study: Innovate BC boosts brand awareness and media reach with Meltwater

Innovate BC uses Meltwater to save half a headcount on media monitoring

Innovate BC, a government-backed entity promoting British Columbia's technology sector, struggled with manual media monitoring and lacked the resources to effectively reach media influencers. Their challenge was to gain comprehensive, real-time intelligence and build brand awareness to support the local economy. They turned to Meltwater's media communications platform for a solution.

Meltwater provided an all-in-one media solution that automated monitoring with daily reports, offered a media contact database for targeted outreach, and delivered analytics to measure impact. This allowed Innovate BC to efficiently track industry developments, secure high-profile coverage for new leadership, and build valuable media relationships. The platform significantly improved their PR strategy and helped them punch above their weight, increasing awareness of their organization and its outcomes.

Innovate BC