Case Study: Innovate BC achieves increased media reach and streamlined monitoring with Meltwater

Innovate BC - Customer Case Study

Innovate BC, a government-backed organization in Vancouver that helps British Columbian innovators access funding, resources and expertise, needed a better way to promote the province’s tech sector. Their communications team struggled with time-consuming, manual media monitoring that produced incomplete or loosely related results, had limited capacity for influencer outreach, and wanted to extract more value from major events while ensuring data accuracy and a comprehensive view of industry developments.

They adopted Meltwater’s all‑in‑one media communications platform for real‑time monitoring, automated morning briefings, a targeted media influencer database, outreach tools, and analytics backed by a dedicated service rep. The result: faster, more accurate intelligence and easier media outreach that boosted brand awareness, secured high‑profile coverage (including for a new CEO), improved event ROI, and effectively expanded Innovate BC’s reach while saving significant staff time.

Innovate BC

Jamil Karim

Marketing & Communication Manager