Case Study: imageseven stays ahead of reputation risks with Meltwater

imageseven monitors dozens of schools in real time with Meltwater

imageseven, an integrated marketing and communications agency for Australian schools, faced challenges with their previous media monitoring supplier's inability to handle paywalls and a need for a more modern solution. They required a versatile tool to monitor threats to client reputations, react quickly to crises, and measure public sentiment on social media for the education sector. They turned to Meltwater for its media intelligence and social listening capabilities.

By implementing Meltwater's platform, imageseven gained a comprehensive and always-on solution. The Meltwater service allows the agency to proactively monitor risks, determine the severity of emerging issues in real time, and demonstrate the effectiveness of their strategies to clients. The team also highlighted the significant benefit of having a dedicated, local Meltwater account manager, which humanizes the digital service and provides great peace of mind through a proper business partnership.

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