Case Study: Hyundai drives EV marketing insights and stronger audience targeting with Meltwater

Hyundai uncovers EV insights from 1 billion daily content pieces with Meltwater

Hyundai France faced the challenge of expanding its electric vehicle market share without clear insight into online consumer conversations. They lacked an expert view on who was discussing EVs and hybrids on social media and how, risking missed connections with their audience. To address this, they turned to Meltwater's social listening and analytics service.

Meltwater provided detailed analysis that identified key consumer concerns and mapped the influential communities and platforms in the French EV market. Using these insights, Hyundai tailored its social media content to address specific customer worries, like cost, and optimized its advertising strategy by targeting the right influencers on the correct platforms. Meltwater's solution enabled Hyundai to develop precise marketing campaigns, strengthen relationships with automotive enthusiasts, and effectively concentrate its ad spend for greater impact.

Hyundai